Green Marketing: Opportunity for Innovation
نویسندگان
چکیده
منابع مشابه
Marketing Innovation
This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene ts the innovati...
متن کاملEvolution: Redundancy as an Opportunity for Innovation
Four recently duplicated flowering genes in sunflower have met diverse fates, including acquisition of a new regulatory function, providing intriguing insights into duplicate gene evolution as well as sunflower domestication.
متن کاملGreen International Wine Marketing
The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...
متن کاملCrowdsourcing for Transcultural Marketing and Innovation
The contemporary information technology and changing habits of consumers using Web-based platforms provides new possibilities for companies to exploit the innovativeness and technical abilities of consumers in their research and development work. Because of international platforms, this kind of crowdsourcing is a source for transcultural incremental and radical innovations for companies. The pu...
متن کاملRecommender system architecture for adaptive green marketing
Green marketing has become an important method for companies to remain profitable and competitive as the public and governments are more concerned about environmental issues. However, most online shopping environments do not consider product greenness in their recommender systems or other shopping tools. This paper aims to propose the use of recommender systems to aid the green shopping process...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Electronic Green Journal
سال: 1999
ISSN: 1076-7975
DOI: 10.5070/g311010346